Should photos in photo-sharing sites have alternate text?
We take for granted that photo-sharing sites must have alternate text for photos in order to be accessible. After all, the assumption is that alternate text makes images accessible in content-rich Web pages; so why not use alternate text to make stand-alone photos accessible? Or is it time to challenge this assumption and have a debate on whether or not alternate text is the best way to make photo-sharing sites accessible?
Are photo-sharing sites simply a file system for images?
When you browse photos directly on a digital camera, there is no alternate text for the images. When you browse for photos on a hard drive using Windows Explorer or Finder, there is no alternate text. When you browse for photos on your Web server using FTP, there is no alternate text. When you browse for photos using a desktop application like Google Picasa, there is no alternate text. Yet, browsing the same set of photos through a Web interface, one expects to find alternate text. Why?
Does alternate text make images accessible?
No, alternate text does not make images accessible. Alternate text makes content that contains images comprehensible when images cannot be seen. What's the difference? If alternate text makes images accessible, then reading the alternate text for an image on its own should sufficiently describe the image. This may work for some images but not for all. In the following example, simply reading the alternate text in isolation will not adequately describe the image:
<p>I <img src="heart.gif" alt="love" /> you!</p>
Instead, the real function of alternate text is to work with surrounding content to make that content comprehensible (and therefore accessible) when images cannot be seen.
No context, no appropriate alternate text?
Context, that is the content surrounding the image, determines what appropriate alternate text should be for an image. In other words, appropriate alternate text for an image can only be written within the context that the image finds itself in. Let's take the following image as an example:

If the text preceding this image reads "My dog looks like a giant Red Heeler.", appropriate alternate text for the image could be: "He has a pronounced nose with a white star. His coat is orange with white on his chest and paws."
Or, if the text preceding the image reads "Bob always loses his ball.", appropriate alternate text could be: "He is on a beach looking intently for it."
On photo-sharing sites, there is no such context for any of the images. The photos are simply organized into a slide show. So if there is no context, how do we write appropriate alternate text?
How to write equivalent content without a context?
On photo-sharing sites, the absence of textual context can make formulating appropriate alternate text impossible, but surely one could still write useful alternate text? As it turns out, that is really hard to do because of the nature (i.e. the restrictions) of alternate text. Let's take the following stand-alone image as an example:

Useful (i.e. informative) alternate text for this image could be: "Bob at English Bay in Vancouver, British Columbia, taken in February 2010 by Vlad Alexander." Unfortunately, this alternate text is too informative. This is because alternate text should be an equivalent replacement for an image, providing only information that a sighted user can derive from looking at the same image in the same context. The alternate text suggested provides information that is unlikely to be derived from simply looking at this stand-alone photo.
Are photos in photo-sharing sites eye-candy or content?
What is the purpose of photos in photo-sharing sites? Are the photos simply there to amuse the eye (i.e. decorative) or do they convey meaning? For some people, the photos will have meaning. But do they have meaning for the average Web user? The average Web user is unlikely to know the people or places in the photos and will browse them solely for amusement.
But how can the photos be decorative if they need to be accessible, i.e. if blind people need to know what's in them?
The problem is that we are thinking of alternate text on photo-sharing sites as an accessibility issue. And this is because the HTML5 team framed it as an accessibility issue when they made the alt attribute optional so that HTML5 will validate on photo-sharing sites.
In fact, this is not an accessibility issue at all; it's a usability issue that affects everyone. All visitors to photo-sharing sites want information that is not derived by simply looking at an image and its context. For example, visually a person can derive from a photo that it contains "three people in an office setting". How useful is this? What we are really looking for is information like: "Alice (left), Bill (center) and Kathy (right) at office party in December 2008". But that information is not alternate text (equivalent content). It is information that on photo-sharing sites should be transmitted as descriptions or captions of photos. The alternate text for the photos should be left blank like this:
<div><img src="123.jpg" alt="" /><p>Alice (left), Bill (center) and Kathy (right) at office party in December 2008.</p></div>
Conclusion
Photo-sharing sites should leave alternate text blank. Instead, they should encourage users to caption and describe images, with the captions and descriptions being available to all visitors.
As a long term goal, new technologies should be developed that allow photographers to annotate photographs right in the camera at the point of capture (using voice recognition, GPS, small keyboards, etc.) These annotations can then be transmitted along with images and be used wherever needed, such as on photo-sharing sites.
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