Do we need a new game plan to make the Web accessible?
Are we, the stakeholders in Web technology, doing the right things to move Web accessibility forward? Shouldn't we perhaps re-evaluate our strategy, to confirm what we are doing is right, or to find out if we need to develop new strategies?
The problem
The problem is that the Web has not become significantly more accessible in the last 5 years. Will it become significantly more accessible 5 years from now? 10 years from now? 15 years from now? Is our current strategy to make the Web accessible working? Are there any signs on the horizon that things are going to improve, or are we treading water? Is most of our energy being used not to fight for new accessibility features but to stop the erosion of existing ones? Do we need a new game plan?
The challenge
Our challenge is to come up with a strategy that will significantly improve Web accessibility over the next decade. We need to think out of the box and be creative. And we need for now to suspend practical considerations such as where the money will come from to fund ideas, or how they will be implemented. Imagine instead that we have unbridled power to change things in the HTML spec, to convince a browser/tool vendor to implement certain features, or to influence lawmakers - whatever we need. The first and most important step is to come up with the right idea - the "what" to do. The "how" can come later.
My idea
I would try to make Web accessibility a positive side effect of another action. I would do this by finding a convergence between an assistive technology (such as screen readers) and another technology that would benefit all Web users, disabled or not. Then I would promote the hell out of the "general benefit" technology and push hard to get it into the mainstream. One such technology is hands-free Web use, where users speak to their computer through voice recognition technology using hands-free devices such as in-dash car computers or Walkman-like products.
Promoting the widely popular benefits of hands-free Web technologies will definitely, inevitably, and quickly give many more Web site creators what they clearly feel they are lacking right now - a damn good reason to create accessible Web sites.
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