Will you read 45 pages on writing alternate text?
The HTML Working Group at W3C is working on a document that is an extension to the HTML5 specification on how to write alternate text. The document is meant to be read by non-technical content authors, and will also become the basis for future derivative works such as articles, tutorials, and references. This document takes the simple concept of alternate text and morphs it into a 45-page monster tome that is full of conditional rules. Will this effort make the Web more accessible, or will it have the opposite effect and create the perception that Web accessibility is overly complex?
Less is more
If you want people to use a given feature and use it correctly, you need to make it easy to use and simple to understand. Fortunately, alternate text is already a fundamentally simple concept. You don't have to dumb it down. It truly is simple to understand and can be described in one sentence: When images cannot be seen, alternate text stands in place of those images.
How do you write perfect alternate text? That's simple too: you read the text that replaces the image within immediately surrounding content, and if the text fits into the flow of surrounding content, you have perfect alternate text.
Stop the madness
Imagine how much time and effort went into writing the 45-page document on alternate text. Is this really the best way to spend limited resources on making the Web more accessible? This document is not only unnecessary; it is also damaging, because it makes Web accessibility look like a complex academic exercise, confirms suspicions that the publisher (W3C) is abstracted from reality, and reflects poorly on all accessibility experts/advocates.
How does it feel to read 45 pages on alternate text?
I'm a software engineer, so it's part of my job to read a lot of dry stuff. But this document is mind numbingly dull. And there are so many conditional rules, including nine different conditions for the basic question "Is alternate text a replacement for an image?"
To get a feel of the uphill slog faced by the average non-technical reader given this document as guidance, take a look at the thumbnails of its pages, and ask yourself how useful it is likely to be - even if it were necessary, which it's not. If it were not so damaging to accessibility, it would be a joke.

A plea to the document editor and W3C
If you truly want to make the Web accessible, then focus on the people who use Web technology to create content - people like non-technical content authors, Web site creators, tool vendors, etc. These people don't need 45 pages of rules to reconcile conflicts between alt, <figure> and ARIA. These people need accessibility to be so simple that it blends seamlessly into normal work on the Web. They don't need us to create problems where there aren't any. And writing alternate text is not a problem. Simply read the text that replaces the image in the content that surrounds it, and if the text fits into the flow of surrounding content, you have perfect alternate text.
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